At Boyum IT, we support our partners in executing marketing activities. Depending on your partnership level, you may be eligible for applying to our MDF & BDF funds by simply following the process defined by the marketing team at Boyum IT through your Channel Manager.
Q: What is the Marketing Development Funds (MDF)?
A: At Boyum IT, we support our partners in executing marketing activities, therefore partners are being encouraged to be proactive in taking the gamut of our solutions to the market. MDF plays a significant role when the partners want to conduct initiatives like physical/onsite events, email/SoMe campaigns etc.
Q: What % of the cost of a partner's marketing initiative can be co-financed with MDFs?
A: Boyum IT can co-fund up to a maximum of 50% of the total cost of the Marketing initiative aimed at promoting exclusively Boyum products.
Q: What type of marketing initiatives can be co-financed with MDFs?
A: Any initiative aimed at promoting Boyum solutions, directed towards generating leads (either in existing clients or new clients of a partner), and capable of reporting at the end of the activity a number of leads that are being commercially worked to sell a Boyum product, can be co-financed.
Q: Can a partner sponsor a third-party end-user event and be co-funded with MDFs?
A: If, at the event, the sponsoring Partner delivers a presentation exclusively on one or multiple Boyum solutions, and/or the booth they participate in exclusively showcases Boyum solutions without other partner and/or other third party´s services or solutions, then the initiative can be considered a Lead generation action. It can be financed up to a maximum of 50% of the total cost (provided that the MDFs allocated for that fiscal year are sufficient to co-finance that percentage; if not, the maximum investment will be the amount allocated for that fiscal year). Any opportunities arising from that event must be reported on the portal associated with that Marketing Initiative.
Q: Could a partner's marketing initiative promoting products not exclusively from Boyum be co-financed using MDFs?
A: If the marketing initiative is anticipated to generate leads for the Boyum solution/s, MDFs can be allocated but should be divided by the total number of all solutions promoted. For instance, if the partner is promoting SAP B1, B1 UP, along with another non-Boyum add-on, the cost should be divided among the three, and MDFs will cover up to 50% of one-third of the total cost.
Q: What happens if MDF has been approved for a specific Marketing Initiative, but at the end of the activity, there are zero leads generated?
A: The partner will still receive the approved MDF (and invoice Boyum accordingly) for that activity. However, the portal report will indicate that this initiative has not generated any results (0% ROI). If the partner requests MDFs for the same type of activity in the following year, the MDFs will not be approved. Instead, the partner should review and propose an alternative or different approach to the marketing initiative.
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