B1 Up MailChimp Add eMail Change Subscribers




  • Official comment
    Rasmus Jensen

    We have investigated this and while it is possible to change the email in MailChimp's interface we would say that it is a wrong functionality as this can lead to breaking GDPR (because the new mail does not need to opt-in to the email change).

    We have contacted MailChimp Legal about this but have not received a reply back.

    What is your opinion on this? If a customer change email we would say they would need to consent to allow newsletters to a new email... Else a spammer could just create a bunch of subscribers to own emails and then change them to emails of people that never signed up...  To us, that is deeply concerning and we would rather not make a feature that essentially breaks GDPR (even if OK from your customers)

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    SSP Automation
    Thank you for your request. It has been scheduled for review by the development team that will get back to you should there be questions.
    (Please note that as we are user-driven we can't guarantee that your request will be met unless it gets many votes and/or fit the product vision)
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    Pascal Brien

    Good evening,

    If we keep track in SAP of the email update via the change Log
    We can prove who did the Customer update and at what time

    Since it's possible to change the email manually in MailChimp  my feeling is that it's the exact same process but done automaticaly

    Otherwise can we automaticaly create a new *MailChimp Contact* and automaticaly send the Opt-In GDPR email
    There would be 2 emails for the same SAP Partner contact but at least this way no customers are left forgotten

    Otherwise we are slowly losing contact with our customers

    Thank You


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    Rasmus Jensen

    >Since it's possible to change the email manually in MailChimp  my feeling is that it's the exact same process but done automatically

    Yes, and that is what we find wrong (and the reason we contacted MailChimps legal team... still no reply btw.). We feel the ability to change in Mailchimp break GDPR and for that reason, we do not wish break laws with B1 MailChimp.


    Don't you feel like it is wrong on MailChimps side that you can do this (or perhaps not wrong but that it does not resend an opt-in)?

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